Newish US mega-ESCO Serious Energy has made quite the splash this morning.

Serious Energy, Inc., a leader in energy efficiency solutions that increase the value of buildings, today announced it has retained the Clean Energy practice group of Grubb & Ellis Company, a leading real estate services and investment firm, to identify opportunities with occupiers and owners across the U.S. interested in making energy efficiency upgrades to their buildings.

Grubb & Ellis will introduce Serious Energy's building upgrade service at zero cost to building owners.

Greentechmedia provides some good background and here's the full spread of coverage from google news. Nice to see some fire in the ESCO market, even if there doesn't seem to be anything new here. The Bloom Box of the ESCO world?